Recruitment Marketing — Programmatic Job Advertising

Get more ROI from your job ads.

We were burning through our Indeed budget with nothing to show for it. Haley rebuilt our programmatic strategy and our cost per application dropped 35% in 60 days.

Director of Recruiting

Mid-Size Industrial Staffing Firm

What's included in Programmatic Job Advertising

Make smarter decisions about where—and how—you advertise your jobs. We manage your job advertising to help you generate the quality and quantity of applicants you need without overspending.

Every programmatic program includes:

  • Job advertising strategy based on your recruiting needs

  • Programmatic advertising technology powered by Appcast

  • Job board and source performance analysis

  • Budget allocation based on job difficulty and recruiting priorities

  • Job title and advertising strategy testing

  • Ongoing analysis and optimization

  • Guidance on where

    advertise jobs cost-effectively

Stop guessing where your job advertising dollars should go. Use real performance data to put more budget behind what works—and less behind what doesn't.

Is Programmatic Job Advertising the right fit?

For staffing firms that want more control over job advertising spend—and better insights to guide where those dollars go.

Programmatic Job Advertising is a great fit if:

  • You spend $5K+/month on job boards without clear ROI
  • Recruiters post jobs manually and hope for the best
  • Some jobs get plenty of applicants while others get almost none
  • You want to avoid locking your budget into inefficient long-term contracts
  • You need ongoing testing and analysis to make smarter advertising decisions

How Programmatic Job Advertising works

Make every advertising decision with better data—then keep testing and adjusting to improve performance.

Step 1

Review Your Current Advertising

We examine your jobs, recruiting priorities, current advertising spend and where your applications are currently coming from.

Step 2

Put Your Budget Where It's Needed

Determine where to advertise your jobs and allocate more resources to the positions that need the most recruiting support.

Step 3

Find What Works

Test job boards, job titles and advertising strategies to identify opportunities to generate more applications efficiently.

Step 4

Keep Improving Performance

Analyze the data and adjust your strategy and spend based on what's producing the results you need.

Swipe to see each step

Get more ROI from your job ads.

Talk with a recruitment marketing consultant about your current spend, recruiting challenges and opportunities to generate more qualified applications without overspending.