Your best clients don't always think of you first
Great service matters. But when weeks or months pass between hiring needs, another staffing firm can easily become the first call. Consistent marketing keeps your name in the conversation.
Branded Content
Your prospects hear from your competitors every day. Are they hearing from you?
Branded Content
0
new appointments in 90 days
Monthly
HaleyMail on autopilot
done-for-you email
0-week
Door Openers program
13-week direct mail
Proof and results
0+
Staffing firms served
“Our sales team used to go dark between visits. Now we have a reason to reach out every month — and clients actually look forward to hearing from us.”
Out of sight, out of mind — and out of the running.
Stay top-of-mind with clients and prospects who matter with branded content. Done-for-you email, direct mail and sales content keeps you visible between opportunities, demonstrates your expertise, and gives sales more ways to start conversations.
Your sales team needs better reasons to reach out
There's only so much mileage in another "just checking in" email. Useful content and creative campaigns give salespeople something relevant to share—and give recipients more natural reasons to respond.
Your brand needs to stand out
When staffing firms look and sound alike, buyers have little reason to remember one over another. Strong messaging, useful content and distinctive creative make your firm easier to recognize and remember.
Problem
Your best clients don't always think of you first
Great service matters. But when weeks or months pass between hiring needs, another staffing firm can easily become the first call. Consistent marketing keeps your name in the conversation.
Problem
Your sales team needs better reasons to reach out
There's only so much mileage in another "just checking in" email. Useful content and creative campaigns give salespeople something relevant to share—and give recipients more natural reasons to respond.
Problem
Your brand needs to stand out
When staffing firms look and sound alike, buyers have little reason to remember one over another. Strong messaging, useful content and distinctive creative make your firm easier to recognize and remember.
Branded Content builds a stronger engine for staying visible — and selling more.
Combine the right content, campaigns and sales tools to keep your firm visible, open more doors, and give your team better reasons to follow up.
HaleyMail — Email & Content Marketing
Stay top-of-mind with clients, prospects and candidates with the ONLY complete content marketing system created specifically for the staffing industry. Choose the HaleyMail track that fits your audience. We handle the content, design, email scheduling and website updates — with engagement tracking and support from a Digital Marketing Advisor.
Stay Top-of-Mind · Support Sales
Explore HaleyMail →Sales Funnel Automation
Keep prospecting and follow-up on track. Use automation to keep outreach moving, stay consistent and make sure the right prospects don't fall through the cracks.
Stay Consistent · Support Sales
Explore Sales Funnel Automation →Door Openers — Direct Mail Campaigns
Break through the clutter with a 13-week direct mail campaign designed to capture attention, build awareness and give your sales team a stronger reason to reach out. Use creative postcards, mailers and other materials to make a memorable first impression with staffing decision-makers — and drive response.
Get Noticed · Open Doors
Explore Door Openers →Custom Integrated Direct Marketing
Build a bespoke, multi-step/multi-channel campaign around the prospects you most want to reach. Combine tactics such as direct mail, email, LinkedIn outreach and outbound calls to create awareness, build interest and support sales follow-up.
Target Prospects · Open Doors
Explore Integrated Direct Marketing →Insights Print & Digital Magazines
Put your name on workforce content clients and prospects want to read. Insights gives your staffing firm six branded print and/or digital magazines each year, plus a monthly branded email newsletter and online content for your website. Share useful HR and workforce insights that position your firm as an expert, keep you top-of-mind, and give your sales team a valuable reason to stay in touch.
Build Credibility · Stay Top-of-Mind
Explore Insights →Identity & Design Services
Make your marketing look as strong as the firm behind it. From identity and positioning to sales collateral, event materials and advertising creative, build a more consistent and memorable brand across the places clients, prospects and job seekers encounter your firm.
Stand Out · Strengthen Your Brand
Explore Identity & Design →Staffing Helps Webinars
Position your firm as a workforce solutions partner with monthly SHRM- and HRCI-accredited webinars — national speakers, email and social promotion, and a resource library for your website.
Build Your Brand · Sell More
Learn more →Why staffing firms choose Haley for branded content
We know staffing
Your clients and prospects don't want generic business content. They need ideas relevant to hiring, workforce management and the challenges they face every day. Staffing expertise shapes the strategy, messaging and creative we develop.
Get the support your program requires
Not every marketing program works the same way. Depending on the service, Haley can support strategy, writing, design, campaign development, execution and ongoing marketing. You'll know what's handled by Haley Marketing and where your team fits in.
Make marketing more useful to sales
Marketing shouldn't exist just to fill a calendar. Put it to work keeping your firm visible, demonstrating expertise, opening conversations and giving salespeople useful reasons to follow up.
Start where it makes sense for your firm.
You don't need every tactic at once. Start with what you need marketing to accomplish now, then connect additional services as your goals evolve.
Open More Doors
For firms that need to create more opportunities for sales conversations. Use attention-getting campaigns and more systematic outreach to give your sales team stronger reasons to connect with priority prospects.
Includes
- Door Openers
- Sales Funnel Automation
- Custom Integrated Direct Marketing
Starting point
Open More Doors
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What a branded content program does over time
One mini case study. Outcome first.
Result first
6 new client appointments in the first 90 days from cold prospects.
Client
Light industrial staffing firm, single market, owner-operated
Challenge
Sales team had no marketing support. Owner was the only one doing outreach. Pipeline was entirely reactive — referrals and repeat business only. Zero new account development.
What we did
Launched HaleyMail email program plus a 13-week Door Openers direct mail campaign into a cold prospect list. Set up basic sales funnel automation to follow up on opens and clicks.
Common questions about branded content
Structured to support AI search discovery (AEO/AIO).
Do you write the content, or do we have to provide it?
It depends on the program. Many Haley services include writing and creative support, while others involve collaboration with your team on strategy, implementation or follow-up. We'll define responsibilities up front so you know what Haley handles and what your team needs to do.
What's the difference between HaleyMail and a regular email newsletter?
HaleyMail is more than an occasional email. First, you choose a track based on your target audience and geographic availability. Haley then provides web, email and sales content; handles writing, design, email scheduling and website content updates; tracks engagement; and provides support from a Digital Marketing Advisor.
Does direct mail still have a role in staffing sales?
Yes. Door Openers uses coordinated 13-week direct mail campaigns to capture attention, build awareness and give your sales team new reasons to reach out to staffing decision-makers.
What is Sales Funnel Automation?
Sales Funnel Automation helps staffing firms take a more systematic approach to prospecting and follow-up. It supports a more consistent sales process so your team can keep outreach moving with the prospects it wants to reach.
What's the difference between Door Openers and Custom Integrated Direct Marketing?
Door Openers is a 13-week direct mail campaign built around creative physical touches. Custom Integrated Direct Marketing takes a broader, customized approach, coordinating multiple outreach channels such as direct mail, email, LinkedIn messaging and outbound calls around priority prospects.
Can we start with one service and add others?
Yes. Start with the challenge you're trying to solve—staying visible, opening doors, strengthening your brand or supporting sales—and choose the service that makes sense now. Add other services when they support your goals.
How does branded content fit with the rest of our marketing?
Branded content can connect visibility, credibility and sales outreach. It can complement your website, digital marketing and sales efforts by giving clients and prospects useful reasons to engage with your firm—and giving your team more to work with after that first interaction.
What does Insights include?
Insights combines six branded print and digital magazines each year with monthly custom-branded email marketing and an online resource center. It's designed to help staffing firms share useful workforce content, demonstrate expertise and stay visible with clients and prospects.
Ready to build marketing that keeps working?
Start with the challenge you need to solve. We'll help you identify the branded content services that make sense now—and how they can work together as your marketing grows.