Recruitment Marketing — Employment Branding

Give candidates a reason to choose you.

Get an Employer Brand ConsultationSee employer brand work →

“We looked like every other staffing firm online. Haley helped us articulate why we're different — and our application rates improved because candidates actually understood what we offer.”

VP of Marketing

Professional Staffing Firm

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What's included in Employment Branding

Define what makes your staffing firm a better choice for talent—then communicate it consistently throughout the recruiting experience.

Every Employment Branding program includes:

  • Employer value proposition development

  • Candidate and market research

  • Recruiting messaging that communicates why candidates should choose you

  • Visual direction for recruiting touchpoints

  • Alignment across your career site, job advertising and social recruiting

  • Recruiting collateral and brand assets

  • Guidance

    help recruiters communicate a consistent story

  • Strategy for strengthening your employment reputation

Your employment brand is more than your logo. It's what job seekers, candidates and associates think about your firm—and what gives them a reason to choose you over another opportunity.

Is Employment Branding the right fit?

For staffing firms that want to compete for talent on more than pay rates and available jobs.

Employment Branding is a great fit if:

  • Candidates don't understand what makes your staffing firm different
  • Your recruiting message changes depending on who's delivering it
  • Your job ads and career site don't communicate a compelling reason to choose you
  • Your candidate experience isn't reinforcing the brand you want to build
  • You're investing in recruiting channels without a consistent message behind them

How Employment Branding works

Define why candidates should choose your firm—then turn that positioning into messaging and tools your recruiting team can use.

Weeks 1–2

Discovery & Research

Evaluate your current employment brand, recruiting experience, target talent and competitive positioning.

Weeks 3–4

EVP & Messaging

Define your employer value proposition and the key messages that communicate what candidates can expect from your firm.

Weeks 5–6

Visual & Asset Build

Translate your positioning into recruiting creative, collateral and brand assets that reinforce a consistent story.

Week 7+

Rollout & Alignment

Carry your employment brand across recruiting touchpoints and give recruiters the guidance they need to communicate it consistently.

Swipe to see each step

Ready to stand out in a crowded talent market?

Build an employment brand that clearly answers the question every candidate is asking: Why should I choose you?

Get an Employer Brand ConsultationOr explore all recruitment marketing services →
Get an Employer Brand Consultation