“We needed something beyond a standard mailer for a new vertical launch. Haley built a six-month integrated program — mail, email, and landing pages — and we landed three anchor clients.”
Branded Content — Custom Integrated Direct Marketing
When off-the-shelf campaigns aren't enough.
Explore all branded content services
- Sales FunnelMulti-touch outreach that moves prospects to conversation
- HaleyMailDone-for-you email and content on autopilot
- Door OpenersPhysical mail that opens doors digital can't
- Custom DirectMulti-channel campaigns built for your marketsCurrent page
- InsightsYour brand on a publication clients remember
- Identity & DesignVisual identity and collateral that looks the part
- Staffing HelpsAccredited webinars your clients want — branded to your firm
What's included in Custom Integrated Direct Marketing
Strategy through execution – a bespoke, multi-channel campaign gives your sales team a smarter way to reach and follow up with high-value prospects.
Every custom program includes:
Campaign concept built around your goals and target audience
Multi-step outreach using direct mail, email, LinkedIn and sales calls
Custom messaging and creative for your campaign
Landing pages and tracking for digital components
Structured implementation and sales follow-up process
Sales call scripts aligned with campaign messaging
Campaign reporting and optimization throughout
Your campaign is designed around your staffing firm, your prospects and the value you bring to the table—not a one-size-fits-all sales pitch.
Is Custom Integrated Direct Marketing the right fit?
For staffing firms that want to focus their sales efforts on a clean, targeted list of high-value growth segments: new verticals, geographic expansion, enterprise account pursuit and more.
Custom Integrated Direct Marketing is a great fit if:
- You have defined growth initiatives that require a tailored, multi-channel approach
- Cold calling and standard outreach aren't getting enough attention
- You need to integrate marketing with your sales team's efforts
- You have a targeted prospect list—or are ready to build one
- Standard HaleyMail or Door Openers don't match your target audience
How custom programs work
Discovery drives your plan – then we build, launch, and optimize across every channel.
Swipe to see each step
Ready for a custom campaign built around your goals?
Start with a strategy conversation. We'll look at who you're trying to reach, what you want to accomplish and how direct mail, email, LinkedIn and sales follow-up can work together.